Pop-Up Events – A Hot Team Building and Marketing Trend

Whether it's a a blockbuster public marketing event, a BBQ or pop-up pizzeria in the cafeteria for employees, or a surprise tea shoppe in your lobby or at one of your retail outlets to thank customers, the unexpected treat of a pop-up event is a guaranteed crowd pleaser. As if by magic, these temporary, unexpected events in unique spaces, pop up overnight. After a few hours or days, they pop down. Use them for team building, marketing and sales. Pop-up events are also as a unique way of expressing appreciation to employees and clients. My company, Executive Oasis International, has been using pop-up events for 10 years now, long before the term was invented. As part of our Visexecutaries: Seizing Opportunities in our Shifting Corporate Landscape team building simulation, teams are assigned Apprentice style projects to create sales, marketing or charity events. Pop-up events may seem impromptu but they require careful planning. You can't just "wing it" with a with a pop-up event. Here are tips based on what we've learned along the way and what we've picked up by watching other successful pop-up events.